Who we are
About Us
Founded in 2016, Sena Financial Services is built on the pillars of social justice and financial inclusion. Our mission is to empower individuals and businesses with expert financial advisory, intermediary services, and specialised support for Compensation for Occupational Injuries and Diseases Act (COIDA) intermediary services.
With a deep understanding of social insurance, we provide tailored and holistic insurance solutions designed to meet your unique financial needs.
As a licensed Financial Advisory and Intermediary Service Provider (FSP License Number: 47830), Sena Financial Services is your trusted partner for navigating the complexities of financial management with confidence and care.
Work and Employment is an enhancer of life
Sena Financial Services envisions a world where employees are holistically cared for, both during their careers and beyond. Recognizing the gap in managed care for health and life-changing events, we are driven by a mission to optimize the benefits employees derive from traditional insurance and social security.
By focusing on comprehensive care, we aim to transform work and employment into a cornerstone of security and well-being, ensuring every employee’s life is enriched at every stage of their journey.
Our Values
At the heart of our organization lies a set of deeply ingrained values that shape our culture, drive our decisions, and define our interactions. Gain insight into the beliefs and ideals that inspire us to strive for excellence, uphold integrity, and foster collaboration.
Ernest Hadzhi
Founder & Chief Executive Officer
Ernest is a Senior Secondary Mathematics and Physical Science Teacher by profession but decided to join the Insurance Industry in 1996. He worked his way up from Data Capturing to Executive level at Rand Mutual Assurance. He was appointed by the Minister of Labour to serve on the Compensation Fund Board and its Committees.
He also represented RMA at the Association for Savings and Investment South Africa(ASISA). He was the Chairperson of RMA Technical Committee and represented RMA as its Strategic Key Individual at the Financial Sector Conduct Authority (FSCA).Ernest has completed numerous Insurance and Management studies including the Global Executive Development Programme and Master of Business Administration (MBA).
Ernest was born in Soweto but raised in the rural areas of Limpopo by his Grandmother. He started his schooling career learning under the tree and also experienced most of the hardship that many previously disadvantaged kids went through. It was through this hardship that Ernest learnt to be mentally strong, resilient and resourceful. This experience taught him to persevere and keep faith, he has learnt that most amazing things in life happen right at the moment when one is about to give up hope. Ernest’s dream has always been to overcome the challenges that he faced in his life so that he can help others overcome theirs. He is passionate about seeking justice for all especially the marginalized.
Why the Name Sena?
Ernest belongs to the Lemba tribe in South Africa whose origin was traced to Yemen where they built an ancient city called Sena.
Sena has been named against this background as a way to preserve this important history. Our ancestors suffered a lot of hardship while in Yemen and the journey from Yemen to South Africa over so many centuries is quite remarkable.
Their survival was to a large extent dependent on their ability to build relationships. There is a similarity between what our ancestors went through whilst in Yemen and what most South Africans are going through, hence we believe that Sena is the most suitable name for this entity which we will be using to transform communities.
Our Identity & Reason For Existence
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Sena's Strategic Intent
We invite you to delve into our overarching goals, key focus areas, and the strategies we employ to achieve sustainable growth and meaningful impact.
